- November 16, 2015
Marketing your business is important. Without proper marketing there is no possibility of your product to be made known to others. Similarly, websites need to be promoted and properly endorsed. Like the real world ecosystem where each organism is dependent and co-dependent on another organism, you need to create an online ecosystem where your website requires being co-dependent on other websites to help your website’s endorsement and advertising. Without a proper marketing structure, your WordPress website will get lost in the pack and eventually be redundant. To make and construct such an ecosystem you need to rely on social networking sites. You need to depend on mainly social networking sites you ensure your online sustenance.
In the last few years, marketing of products and to add to their worth, blogs, status updates; tweets have become quite integral to marketing your product, service present on your website. You cannot isolate your website. Your website needs to be part of an integral group of social networking sites in order for you keep your website up and going on the online market. It has been seen that over 80% of the promotion of your website actually depends on how you do on social networks. Lesser your audience you have, lesser the traffic onto your website. But it is not just about keeping your website linked to the necessary social websites you must understand these social sites give your website a coverage essential to your business.
While you are constructing your website you need incorporate the icons of the social sites such as Twitter, LinkedIn, Facebook, Google+, Tumblr and others in the right place, preferably either in top corner or bottom corner, so that they do not come across as jarring on your website. You can also add blog content for your customers to give their feedback on your service and product.
It would be ideal to place a like and share buttons onto your website or blog. If you have a guest registration option, it would be preferable to enable your visitors to login with their social networking usernames rather than creating a new username and password. This will enhance not only the security of your website but also of your users. Furthermore, the spam content is also substantially reduced.
You can also add a comment box both on the website and also on the social network sites you have linked your blog or website with. This helps you contact your customers directly and also get feedback from them. Also create an activity feed which would help you describe the actions of those visiting your blog or website. This gives you a better idea of the overall response that your blog or website is generating.
E-commerce has its basic principles based on the long standing economic policies down the ages. The difference between the two methodologies is only the platform. E-commerce is far more broader and wider as you are able to launch your business globally and with the right marketing, your business can generate revenue quicker once the word gets out!