16 Nov

PERFECT YOUR CALLS TO ACTION WITH THE RIGHT WORDS

It is said that the pen is mightier than the sword. The written word means much more than an oral promise or an action. Thus, it is important to choose your words carefully. If any one word is in the wrong place then it can make the entire sentence mean something which you do not intend to state.

The entire content on the Web is written. It is very easy to make a mistake but one mistake is enough to ruin your website. You will also find ten different pages relating to the same subject. But you will also notice that these ten different pages tend to resemble each other. Thus almost being a copy of each other. That is when things start to go wrong. While designing your website, you need to take care of the type of content you are using. Usually web designers tend to take a similar template and work on it as the base. But sometimes copying from a similar template has its problems. When copying from another, if the content seems the same to the user and the user will go back to the site which the user initially saw. So it is vital to use and change your content.

Now when we use the term “call to action” it is intended for the viewer to click on to the button in order to get the service or product or the discount or offer relating to the service or product immediately.
Usually terms like “CLICK HERE” or “CALL NOW” or “ADD TO PRODUCT” are common terms used to grab the attention of the viewer. You need to use the proper words to get the attention of your customer. With the right call outs you can make your viewer read on or sign up or register with your website. Strong call to act icons should not be kept in a cluster and must be scattered in a manner which is not cumbersome and tedious.

Sometimes concise and brief calls to actions can be impertinent to your site and lends an impersonal touch. Hence you need to know when to elaborate and when to keep it short. Simple sentences make a big difference. Take for example this simple sentence “Follow me on Twitter”, you can re-write it as “To know more, follow me on Twitter”, or “ You can follow me on Twitter to know more”, or “You need to follow me on Twitter to know more”. One sentence can be interpreted in many ways. You need to be personal yet not pompous. The third sentence would be more appropriate as it adds a personal touch but the second sentence lends a professional yet personal touch to the viewer.

When you are making call to action icons, make sure they relate to your website. You cannot have “purchase now” icon boxes on a blog site or a “Sign up” icon box on product site.

Hence it important to keep your call to action boxes in tandem with your website.